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Date/Report Number …..062811.LC-UIR69 Item:  1964 BENRUS GOLD PLATED SINGLE CASED DOUBLE MAIN ALARM

1964 BENRUS GOLD PLATED SINGLE CASED DOUBLE MAIN 17 JEWELED ROSE ALLOY AS 1475 WRIST ALARM 33 X 40 MM WITH OUR TOP-OF-THE-LINE HAND-MADE IN ITALY
LUXURY DOUBLE NYLON STITCHED & PADDED HONEY LIZARD STRAP
WITH

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Benjamin Lazrus was a Jewish Romanian born in 1894 WHO immigrated to the United States before  1921 and  open a watch repair shop at 206 Broadway in New York City where he  made watch cases and bands.    By 1922, along with his brother Lazrus,  registered the name Benrus (taken from Benjamin & Lazrus). By 1924, he relocated to Beekman Street in New York City and listed his company as an importer and wholesaler.

Benjamin’s earliest watches contained Swiss AS [A Schild] movements that were shipped to the US and placed in his hand made cases. For over 40 years, benrus produced watches.

In  the mid 1930s, Benrus produced watches withy rectangular and cushion cases.

In World War II, they continued to bring Swiss watch movements into the US to build watches & sell them.

Some of the most notable of these early 1940's was the calendar watch, a manual wind watch that featured a “window” in the dial to show the month and a “hand indicated date” that had the days of the month running around the outside of the dial. The date would advance as you pushed the crown in.

In the 1950s Benrus would introduce innovative watches including the Dial-a-rama jump hour watch and the Benrus alarm watch. and the Benrus Bumper Automatic..

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BENRUS SINGLE CASED GOLD PLATED DUAL MAIN SPRING WRIST ALARM WATCH

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PEARL DIAL SIGNED BENRUS WRIST ALARM 6840 SWISS 411
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WITH GOLD 12 3 6 & 9 GOLD NUMERALS GOLD MARKERS BLACK SECOND HASHES GOLD HOUR MINUTE & SECOND HANDS RED ARROW SECONDS

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LIKE THE WYLER CREATED AND PATENTED SINGLE CASE THE STAINLESS STEEL BACK
AND GOLD PLATED BEZEL ARE ONE PIECE

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THE ATTACHED STRAP IS A DOUBLE HAND STITCHED AND PADDED LUXURY GENUINE HAND MADE IN ITALY BLACK LIZARD STRAP WITH GOLD TONE BUCKLE

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BENRUS SIGNED CROWNS TOP CROWN SETS & WINDS ALARM  & TURNS THE ALARM ON & OFF BOTTOM CROWN SETS & WINDS WATCH

Operating Instruction:
Wind watch: crown at 4h.
Set time: pull crown at 4h and set time. If you set the time reverse and pass the alarm time, this will be set reverse simultaneously.
Wind alarm: crown at 2h.
Set alarm: pull crown at 2h and set alarm time. The alarm time can only be set reverse, setting forward is inhibited by a freewheel.
Enable alarm: pull crown at 2h.
Disable alarm: push crown at 2h.

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ONE PIECE CASE HAS STAINLESS STEEL BACK WELDED TO THE BEZEL/LUGS FORMING A SEALED CASED WATCH . THE STEMS ARE TWO PART 2 FEMALE STEMS FIT INTO MOVEMENT 2 MALE STEMS FIT INTO CROWNS AND THEN INTO THE STEM TUBES WHERE THEY SNAP INTO THE FEMALE ENDS

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THE DIAL AND MOVEMENT FIT THROUGH THE TOP OF THE CASE

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THE ENTIRE ASSEMBLY BUBBLE CASE BACK LUG CASE AND BEZEL ARE ONE PIECE NOTICE THE ANVIL IS SET INTO THE CASE THE ALARM HAMMER HITS THE ANVIL
SO YOU HEAR THE ALARM AS WELL AS FEEL IT ALSO THE CROWN TUBES EXTEND FAR FROM CASE SLOTS ARE CUT TO ENABLE THE WATCH MOVEMENT WITH DIAL AND HANDS TO FIT WHILE THE FEMALE STEMS FIT JUST TO THE INNER SIDE OF CASE

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THE 2 MALE STEMS FITTED INTO CROWNS WILL FIT INTO THE STEM TUBES AND SNAP INTO THE FEMALE ENDS


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STAINLESS STEELBUBBLE CASE BACK WELDED TO BEZEL
SIGNED
BENRUS
WATERPROOF
SHOCKABSORBING
DUSTPROOF
SERIES # 3021
STAINLESS STEEL CASE BACK
OPEN THRU CRYSTAL
20 MICRON GOLD
ELECTROPLATED
BASE METAL BEZEL


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BENRUS WATCH Co. SEVENTEEN 17 JEWELS MODEL DS 10 AXZ Alden, Benrus, Langendorf

17 JEWEL DUAL MAIN SPRING BENRUS 1475 ALARM

ALARM MOVEMENT UTILIZED IN
GIRARD PERREGUAX
TISSOT WYLER CLINTON
FAVRE LEUBRE
AND
MANY OTHER
FINE WATCHES

Features
manual-wind alarm
manual-wind time
sweep second

Data
11.5''', Dm= 25.6mm
H = 5.75mm
17 jewels
f = 18000 A/h
power reserve 46h
alarm 12s

Estimated Retail Replacement Value $899.00

Reports are supplied at the request of the customer and it is for the customer's exclusive use. Reports express an opinion of the time of the examination of the jewelry. This report is for customers use only for the following two purposes, indicating estimated retail replacement value to obtain insurance coverage, or for the purpose of providing geological information. goldsmith Works does not guarantee that the appraisal valuation will result in a sale at the price. Estimated retail replacement value is arrived after analyses of what the approximate high retail cash asking price is for labor, materials, and design. These prices may be substantially higher than actual transaction or warranty with regards to any item described in the report, since jewelry grading is not an exact science, this  report represent the best opinion of the company. GoldSmith Works is in no case responsible for differences that occur by repeated grading by other experts in the field and/or use of other standards, norms, methods or criteria other than those used by GoldSmith Works. GoldSmith Works is expressly held harmless by customers including, but with out limitation for any claims or actions that may arise out of negligence in connection with the preparation of this laboratory report, or actions based upon the customer's use of the report. The information on the carat weight, clarity grade, color grade on the report is approximate due to the limitations in jewelry grading. The item was tested, graded, and examined under 10x magnification using the techniques and equipment available to GoldSmith Works, including fully corrected triplet loupe, binocular microscope, master color comparison guides, diamond color comparison tools, electronic carat balance, non-contact optical measuring device, and ancillary instruments necessary at the time of Exam