|Date/Report Number ..062811.LC-UIR69 Item: 1964 BENRUS GOLD PLATED SINGLE CASED DOUBLE MAIN ALARM|
1964 BENRUS GOLD PLATED SINGLE
CASED DOUBLE MAIN 17 JEWELED ROSE ALLOY AS 1475 WRIST ALARM 33 X 40 MM WITH OUR
TOP-OF-THE-LINE HAND-MADE IN ITALY
Benjamin Lazrus was a Jewish Romanian born in 1894 WHO immigrated to the United States
before 1921 and open a watch repair shop at 206 Broadway in New York City
where he made watch cases and bands. By 1922, along with his brother
Lazrus, registered the name Benrus (taken from Benjamin & Lazrus). By 1924, he
relocated to Beekman Street in New York City and listed his company as an importer and
In the mid 1930s, Benrus produced watches withy rectangular and cushion cases.
In World War II, they continued to bring Swiss watch movements into the US to build watches & sell them.
Some of the most notable of these early 1940's was the calendar watch, a manual wind watch that featured a window in the dial to show the month and a hand indicated date that had the days of the month running around the outside of the dial. The date would advance as you pushed the crown in.
In the 1950s Benrus would introduce innovative watches including the Dial-a-rama jump hour watch and the Benrus alarm watch. and the Benrus Bumper Automatic..
BENRUS SINGLE CASED GOLD PLATED DUAL MAIN SPRING WRIST ALARM WATCH
PEARL DIAL SIGNED BENRUS WRIST ALARM 6840 SWISS 411
LIKE THE WYLER CREATED AND PATENTED SINGLE CASE THE STAINLESS STEEL BACK
THE ATTACHED STRAP IS A DOUBLE HAND STITCHED AND PADDED LUXURY GENUINE
HAND MADE IN ITALY BLACK LIZARD STRAP WITH GOLD TONE BUCKLE
BENRUS SIGNED CROWNS TOP CROWN SETS & WINDS ALARM & TURNS
THE ALARM ON & OFF BOTTOM CROWN SETS & WINDS WATCH
ONE PIECE CASE HAS STAINLESS STEEL BACK WELDED TO THE BEZEL/LUGS FORMING A SEALED CASED WATCH . THE STEMS ARE TWO PART 2 FEMALE STEMS FIT INTO MOVEMENT 2 MALE STEMS FIT INTO CROWNS AND THEN INTO THE STEM TUBES WHERE THEY SNAP INTO THE FEMALE ENDS
THE ENTIRE ASSEMBLY BUBBLE CASE BACK LUG CASE AND BEZEL ARE ONE PIECE
NOTICE THE ANVIL IS SET INTO THE CASE THE ALARM HAMMER HITS THE ANVIL
THE 2 MALE STEMS FITTED INTO CROWNS WILL FIT INTO THE STEM TUBES AND SNAP INTO THE FEMALE ENDS
STAINLESS STEELBUBBLE CASE BACK WELDED TO BEZEL
BENRUS WATCH Co. SEVENTEEN 17 JEWELS MODEL DS 10 AXZ Alden, Benrus, Langendorf
17 JEWEL DUAL MAIN SPRING BENRUS 1475 ALARM
ALARM MOVEMENT UTILIZED IN
|Estimated Retail Replacement Value $899.00|
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