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Date/Report Number …..0111911.LC-UKR92  Item:1920-1925 CUERVO Y SOBRINOS HABANA ART DECO ROLEX MARCONI PRIMA WATCH
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Description of item: ORIGINAL 1925-1930 CUERVO Y SOBRINOS HABANA ART DECO ROLEX MARCONI  WITH ORIGINAL BLACK GREY AND WHITE  DIAL SIGNED MARCONI CUERVO Y SOBRINOS HABANA UNICOS  IMPORTADORES SWISS MADE IN AN ORIGINAL MARCONI ART DECO TWO PIECE TWO TONE GOLD AND CHROME PLATE WIRE LUG CASE WITH   A GOLD PLATE SNAP ON CASE BACK 25 MM X 30MM  WITH  AN ORIGINAL ROLEX MARCONI PRIMA 15 JEWEL HIGH PRECISION NICKEL PLATED SIGNED MARCONI PRIMA 15 JEWELS SWISS MADE MOVEMENT. WITH  VINTAGE WEAVE PATTERN BLACK WIRE LUG STRAP . CONDITION IS EXCELLENT.

Estimated Retail Replacement Value $1700.00


Reports are supplied at the request of the customer and it is for the customer's exclusive use. Reports express an opinion of the time of the examination of the jewelry. This report is for customers use only for the following two purposes, indicating estimated retail replacement value to obtain insurance coverage, or for the purpose of providing geological information. goldsmith Works does not guarantee that the appraisal valuation will result in a sale at the price. Estimated retail replacement value is arrived after analyses of what the approximate high retail cash asking price is for labor, materials, and design. These prices may be substantially higher than actual transaction or warranty with regards to any item described in the report, since jewelry grading is not an exact science, this  report represent the best opinion of the company. GoldSmith Works is in no case responsible for differences that occur by repeated grading by other experts in the field and/or use of other standards, norms, methods or criteria other than those used by GoldSmith Works. GoldSmith Works is expressly held harmless by customers including, but with out limitation for any claims or actions that may arise out of negligence in connection with the preparation of this laboratory report, or actions based upon the customer's use of the report. The information on the carat weight, clarity grade, color grade on the report is approximate due to the limitations in jewelry grading. The item was tested, graded, and examined under 10x magnification using the techniques and equipment available to GoldSmith Works, including fully corrected triplet loupe, binocular microscope, master color comparison guides, diamond color comparison tools, electronic carat balance, non-contact optical measuring device, and ancillary instruments necessary at the time of Exam

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In 1882, Armando Río y Cuervo operated the Cuervo watch-making workshop  in Havana. Over time, Armando would bring his   nephews into the business and change the name to Cuervo y Sobrinos [Cuervo and Nephews].

Cuervo y Sobrinos soon became a reference and a rival for the most prestigious watchmakers of New York, Paris and Rome, while Havana itself became the meeting point for intellectuals, businessmen and artists from all over the world --second only to Paris as the most popular destination in the world.

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Cuervo y Sobrinos produced their own watches while continuing to sell the most famous watch-making names.

ONLY THE VERY BEST OF THE BEST RECEIVED THE RIGHT TO BE BRANDED CUERVO Y SOBRINOS HABANA UNICOS IMPORTADORES
[IMPORTED EXCLUSIVELY BY CUERVO Y SOBRINOS HAVANA]

Einstein, Caruso, Churchill, Hemingway, Gable and Neruda, Frank Sinatra, Ava Gardner, Marlene Dietrich, Gary Cooper, Santo Trafficante Jr, Meyer Lansky, Lucky Luciano, Dorothy Dandridge, Joanne Gilbert and Tony Martin were only a few additional stars and well known individuals who became faithful patrons of this illustrious brand.  


OK, YOU HAVE SEEN ALL THE FANCY BRAND NAME WATCHES CREATED FOR CUERVO Y SOBRINOS THAT WERE RESTORED BY GSW. THEY ALL HAVE BEEN WONDERFUL, FABULOUS WRIST WATCHES--- AND NOW, WE OFFER ONE OF THE DOUBLE RARIST TIME PIECES OF THEM ALL.....

ROLEX 1901 -1910

The Rolex Watch Company was founded on it's use of the finest innovative cutting edge technologies that were available at that time. Rolex was famous for pushing back the boundaries of achievement  in watchmaking. Early Rolex models were superior in reliability to other makers. Hans Wilsdorf, the founder of the Rolex, was constantly trumpeting the accuracy levels to which his Rolex were tuned. 

Hans Wilsdorf was keen at associating his products with pioneering figures of the time, including scientists and sports figures --such as land speed record challengers. This idea of selling by association was a a brilliant marketing concept in the early 1900's and indicative of Rolex in general. What made this form of marketing a tremendous success was that Rolex actually engineered watches to meet and match Hans Wilsdorf's advertising agenda. 

MARCONI 1911

Hans Wilsdorf 's vision to register the Marconi name in January 1911--- before he officially patented the Rolex name in 1915--  was the a gem of Rolex marketing brilliance.

In 1901 Gugliemo Marconi successfully demonstrated the first use of radio waves as a means of communication. In 1909, Marconi was awarded the Nobel prize for physics and his business had become a great commercial success. Radio communication was " state of art technology" and this was very exciting to the general public. Hans Wilsdorf believed that by registering the name MARCONI for Rolex watches he would immediately associate his ground breaking watch technology and engineering with the ground braking innovation and progress of of MARCONI' radio Waves. The Rolex Marconi was thus born and production took off in the 1920's.

THE MARCONI LINE 1920

Only the very best movements that Rolex could manufacture were utilized for the Marconi line. Rolex did not place the Marconi name on standard Rolex models but actually on the most expensive lines; lines that were limited production models for customers whom price mattered little and quite literally wanted the best of the best. 

The expense necessary to  acquire a MARCONI reflected the enormous amount of work and detail that went into each one. The majority of these Marconi watches were sold through a very small group of Fine London Jewelers whose customers could afford the high prices. In addition, Rolex made signature Marconi models for other unique World Renown Fine Jewelry and Watch Dealers such as Quervo Y Sobrinos Habana in Cuba.

Ultimately It was the MARCONI with it's hand crafted and assembled movements and the fine attention to detail that  forged a legendary reputation for accuracy and reliability and established Rolex as the finest wristwatch maker in the world