1175 Buford Highway. Suite 120
Suwanee, Georgia. 30024
www.goldsmithworks.com
770.831.1257 - 1.800.438.6894

Date/Report Number …..011313.FN21HY.04 Item:   1962 BENRUS 3 STAR 25 JEWEL AUTOMATIC WITH STAINLESS STEEL ONE PIECE CASE
IMG_9887.JPG (90489 bytes)

Description of item: VINTAGE 1962 BENRUS 3 STAR 25 JEWEL AUTOMATIC WITH STAINLESS STEEL ONE PIECE CASE

.Estimated Retail Replacement Value $535.00


Reports are supplied at the request of the customer and it is for the customer's exclusive use. Reports express an opinion of the time of the examination of the jewelry. This report is for customers use only for the following two purposes, indicating estimated retail replacement value to obtain insurance coverage, or for the purpose of providing geological information. goldsmith Works does not guarantee that the appraisal valuation will result in a sale at the price. Estimated retail replacement value is arrived after analyses of what the approximate high retail cash asking price is for labor, materials, and design. These prices may be substantially higher than actual transaction or warranty with regards to any item described in the report, since jewelry grading is not an exact science, this  report represent the best opinion of the company. GoldSmith Works is in no case responsible for differences that occur by repeated grading by other experts in the field and/or use of other standards, norms, methods or criteria other than those used by GoldSmith Works. GoldSmith Works is expressly held harmless by customers including, but with out limitation for any claims or actions that may arise out of negligence in connection with the preparation of this laboratory report, or actions based upon the customer's use of the report. The information on the carat weight, clarity grade, color grade on the report is approximate due to the limitations in jewelry grading. The item was tested, graded, and examined under 10x magnification using the techniques and equipment available to GoldSmith Works, including fully corrected triplet loupe, binocular microscope, master color comparison guides, diamond color comparison tools, electronic carat balance, non-contact optical measuring device, and ancillary instruments necessary at the time of Exam



1962
BENRUS
3 STAR
25 JEWEL
AUTOMATIC
WITH
STAINLESS STEEL
ONE PIECE CASE

WITH

BENRUS
ETA MOD FE 235
ROSE AND PINK
GOLD GILDED
25 JEWEL
AUTOMATIC
MOVEMENT

WITH

BLACK LEATHER STRAP
AND
STAINLESS FLEX STRETCH BAND

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IMG_9887.JPG (90489 bytes)

OK
THIS IS A FIRST IN A LONG TIME
AN ALL ORIGINAL PARTS
[NOT PARTS CHANGED WITH ORIGINAL PARTS OR NOS PARTS]

MINT CONDITION
1962
WRIST WATCH

I SAID
"ORIGINAL AND MINT"

IMG_9886.JPG (94081 bytes)


THIS WATCH DATES TO THE MOST FAMOUS
AND PRODUCTIVE ERA OF BENRUS

THE ENTIRE SYSTEM WAS DESIGNED FOR THE US MILITARY
ONLY THE MOVEMENT WAS CHANGED
INSTEAD OF MANUAL WIND
THIS BEAUTY HAS A 25 JEWEL GILDED AUTOMATIC

CASE
MOVEMENT
DIAL
CROWN

ARE ALL SIGNED

IMG_9893.JPG (107111 bytes)

THE DIAL NEVER WAS EXPOSED TO THE AIR
OR
THE CRYSTAL REMOVED
SINCE 1962

ROCK  PERFORMED THE FIRST SERVICE EVER

DIAL AND HANDS ARE MINT

THE SPECIALLY
PLASTIC ALLOY CRYSTAL
IS AWESOME

THE ALL STEEL
ONE PIECE CASE
IS LIKE NEW


IMG_9866.JPG (117732 bytes)

THIS IS THE HEART OF THIS
TIME KEEPER

A SWEET
WELL BUILT
GILDED
BENRUS WATCH CO INC
SWISS ETA
25 JEWEL
AUTOMATIC MOVEMENT

RUNNING LIKE NEW
IT IS DISCUSSED FURTHER ON DOWN

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THE SINGLE CASE BENRUS SYSTEM DATES FROM 1959 THROUGH 1965.  THE SINGLE CASED BENRUS HAD A ONE PIECE CASE, A DROP IN MOVEMENT WITH SPLIT STEM & SEALED LONG STEM TUBE CROWN AND WAS FURTHER SEALED BY THE CRYSTAL ALONE.

BENRUS DESIGNED THIS SYSTEM BY COPYING THE WYLER SINGLE CASE SYSTEM WITH OUT THE WYLER OUTER BEZEL. THOUGH MANY OTHER    MANUFACTURERS HAD PRODUCED SINGLE CASE DESIGNS, THE REASON WHY BENRUS CREATED THIS SYSTEM WAS THE 1960 RUMERS OF LARGE US GOVERNMENT WATCH CONTRACTS FOR THE UPCOMING VIETNAM WAR.

WHEN THE US GOVERMENT RELEASED SPECIFICATIONS IN 1961 BENRUS HAD ALREADY RELEASED A WATCH TO THE PUBLIC WITH HALF THE SPECS. THEN WHEN THE US GOVERNMENT UPDATED THE SPECS IN 1962, BENRUS WAS READY WITH A PROTOTYPE.

WHEN BENRUS SUBMITTED THEIR DESIGN IN 1963 THEY ALSO SUBMITTED STUDIES OF THOSE REAL SALES AND USE OF THEIR DESIGN --LIKE THIS 3 STAR.

NOT ONLY DID BENRUS EXCEED US SPECIFICATIONS THAT WOULD SURVIVE JUNGLE WARFARE IN VIETNAM, BUT INTRODUCED SEVERAL VERSIONS, INCLUDING THE FIRST NON-SERVICABLE THROW AWAYS.

THUS, IN 1964, BENRUS WAS THE FIRST MANUFACTURER TO RECEIVE A MAJOR CONTRACT WITH THE US MILITARY TO PRODUCE THE FIRST VIETNAM MILITARY WATCHES. OVER 10,000 WATCHES FOR OVER 300,000. [1964 DOLLARS].

BENRUS BEAT OUT EVERY COMPANY INCLUDING THOSE THAT SUPPLIED THE US DURING WWI, WWII AND THE KOREAN WAR. IN FACT, BULOVA FILED A COMPLAINT WITH THE US GOVERNMENTS. ONE OF THE ALLEDGATIONS WAS THAT BENRUS WAS NOT A US BASED MANUFACTURER.

THEY LOST STORY TO FOLLOW:

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IMG_9894.JPG (117451 bytes)

THE CASE BACK
IS PART OF CASE AND BEZEL

SIGNED

BENRUS
STAINLESS STEEL
SELF WINDING
WATERPROOF
DUSTPROOF
OPEN THROUGH CRYSTAL

IMG_9895.JPG (85190 bytes)

I AM SUPPLYING A
NEW
BLACK LEATHER STRAP

IMG_9892.JPG (109476 bytes)


AND THE LAST
TWIST EXPANSION BAND
THAT RESIDED ON THIS BENRUS

IMG_9893.JPG (107111 bytes)

THE RADIUM INSERT IN HOUR AND MINUTE HAND
IS ORIGINAL. IT HAS A LIGHT ORANGE COLOR
THE COLOR WE ALWAYS LEAVE

IMG_9897.JPG (87310 bytes)

THE DIAL HAS
BENRUS
THREE RAISED STARS
25 JEWELS
SELF WINDING

NOTE: 25 JEWELS IS NOT A SALES PLOY. ROLEX USED 31 IN THEIR AUTOMATICS. AUTOMATICS HAVE ADDITIONAL PIVOT POINTS REQUIRING LUBRICATION AND THE USE OF ADDITIONAL SYNTHETIC SAPPHIRE/RUBY JEWEL CUPS ALLOWS FOR DECADES PROTECTION.

IMG_9898.JPG (82502 bytes)

THE ALL STEEL CROWN HAS THREE STARS.
CONDITION IS ALSO MINT

IMG_9908.JPG (90458 bytes)

CASE
SIDES
LUGS
BACK
BEZEL
ARE MINT

IMG_9903.JPG (97811 bytes)

ORIGINAL
CRYSTAL
AND
DIAL RING

IMG_9913.JPG (154918 bytes)

THIS SPEIDEL BAND

IMG_9912.JPG (157241 bytes)


IT WAS IN THE SAFE DEPOSIT BOX
ON THIS BENRUS THREE STAR

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THE FOLLOWING IS THE US GOVERNMENT REPLY TO BULOVA. THIS WILL BE PART OF APPRAISAL --ALLOW SEVERAL WEEKS FOR LINK-- IT HAS THE IMPORTANT INFORMATION AS TO THIS VERY BENRUS.

MORE PICTURE TO FOLLOW AFTER.........

ROCK

B-153564, MAY 4, 1964
TO BULOVA WATCH COMPANY, INC.:

FURTHER REFERENCE IS MADE TO YOUR LETTER OF FEBRUARY 20, 1964, PROTESTING THE AWARD OF A CONTRACT TO BENRUS WATCH COMPANY UNDER REQUEST FOR PROPOSAL NO. AMC/A/36-038-64-490/NS), DATED FEBRUARY 7, 1964.

THE RECORD SHOWS THAT IT WAS DETERMINED BY REPRESENTATIVES OF THE AIR FORCE, NAVY AND ARMY, THAT SPECIFICATION MIL-W-3818A, DATED MARCH 12, 1956, REQUIRED REVISION TO ACCOMPLISH THE FOLLOWING RESULTS:

A. REDUCE THE VARIETY OF GRADES AND TYPES OF WATCHES.
B. ASSURE CONSISTENT QUALITY OF ITEMS.
C. ELIMINATE TESTING REQUIREMENTS OF ONE YEAR AND SUBSTITUTE IN LIEU THEREOF A GUARANTEE PROVISION.
D. INCORPORATE A NEW CASE DESIGN.

ACCORDINGLY, THE SPECIFICATION WAS FORMALLY REVISED ON OCTOBER 17, 1962, AND IS IDENTIFIED AS MIL-W-3818B.

SUBSEQUENT TO THE APPROVAL OF SPECIFICATION MIL-W-3818B, ALL SOURCES ON THE PREVIOUS QUALIFIED PRODUCTS LIST, UNDER SPECIFICATION MIL-W 3818A, WERE INVITED BY LETTER DATED DECEMBER 6, 1962, TO MAKE APPLICATION FOR THE SUBMISSION OF THEIR PRODUCT OF FRANKFORD ARSENAL FOR QUALIFICATION TESTING. UPON RECEIPT AND APPROVAL OF THE APPLICATION AS REQUIRED BY PARAGRAPH 104 OF THE PAMPHLET ENTITLED “PROVISIONS GOVERNING QUALIFICATION,” SAMPLES WOULD BE AUTHORIZED TO BE SUBMITTED. THREE FIRMS SUBMITTED APPLICATIONS AND SAMPLES DURING 1963, NAMELY, BENRUS WATCH CO., INC., LONGINES-WITTNAUER WATCH CO., AND MATBEY-TISSOT WATCH CO., INC.

HOWEVER, BENRUS WATCH CO., INC., WAS THE ONLY SOURCE THAT SUCCESSFULLY MET THE REQUIREMENTS FOR APPROVAL. THEREFORE, THAT FIRM WAS FORMALLY NOTIFIED ON SEPTEMBER 16, 1963, THAT THE SAMPLES SUBMITTED WERE APPROVED AND THAT ITS PRODUCT WAS LISTED ON THE QUALIFIED PRODUCTS LIST FOR SPECIFICATION MIL-F-3818B. THE OTHER TWO SOURCES WERE NOTIFIED BY LETTER OF NOVEMBER 21, 1963, THAT THEIR SAMPLES DID NOT MEET MINIMUM SPECIFICATION REQUIREMENTS.

ON THE BASIS OF MILITARY INTERDEPARTMENTAL PURCHASE REQUESTS FROM THE MARINE CORPS FOR A TOTAL OF 10,849 WATCHES, THE CONTRACTING OFFICER EXECUTED A DETERMINATION AND FINDINGS DATED FEBRUARY 2, 1964, AUTHORIZING NEGOTIATION UNDER THE PROVISIONS OF 10 U.S.C. 2304/A) (10) AND ASPR 3.210.2 PROMISED ON THE CIRCUMSTANCES REPORTED AS FOLLOWS:

“A. THIS WATCH IS A QUALIFIED PRODUCT AND THE TIME REQUIRED FOR TESTING WOULD UNDULY DELAY DELIVERIES.

“B. THE INTEREST OF THE GOVERNMENT REQUIRES ASSURANCE PRIOR TO AWARD THAT THE PRODUCT IS SATISFACTORY FOR ITS INTENDED USE AND NO OTHER MEANS OF QUALITY ASSURANCE IS AVAILABLE.

“C. AMPLE SOLICITATION AND OPPORTUNITY WAS AFFORDED THE CLOCK AND WATCH INDUSTRIES, RESULTING IN ONLY ONE QUALIFIED PRODUCT, NAMELY, BENRUS WATCH CO.’

THE REQUEST FOR PROPOSAL WAS ISSUED ON FEBRUARY 7, 1964, WITH A CLOSING DATE OF FEBRUARY 24, 1964, TO BENRUS WATCH COMPANY, AS A SOLE SOURCE PREMISED ON THE FACTS SHOWN ABOVE. BENRUS QUOTED A UNIT PRICE OF $28.28 EACH FOR A QUANTITY OF 10,849 WRIST WATCHES OR A TOTAL COST OF $306,809.72. ON FEBRUARY 20, 1964, AN AMENDMENT WAS ISSUED EXTENDING THE CLOSING DATE TO FEBRUARY 27, 1964. THE PROCUREMENT ACTION WAS SYNOPSIZED, FOR SUBCONTRACTING ONLY, IN THE COMMERCE BUSINESS DAILY DATED FEBRUARY 17, 1964. AT YOUR REQUEST, YOU WERE FURNISHED A COPY OF THE REQUEST FOR PROPOSAL ON FEBRUARY 13, 1964.

YOU ALLEGE, IN EFFECT, THAT FRANKFORD ARSENAL IS ATTEMPTING TO CIRCUMVENT CURRENT REGULATIONS IN THE AREA OF COMPETITION AND METHOD OF PROCUREMENT AND HAS FAILED TO CLARIFY AMBIGUITIES IN THE SPECIFICATION, PARTICULARLY WITH REFERENCE TO THE GUARANTEE PROVISION AS SET FORTH IN PARAGRAPH 3.21 OF SPECIFICATION MIL-W-3818B, DATED OCTOBER 17, 1962.

YOU ALLEGE SPECIFICALLY THAT FRANKFORD ARSENAL, WITH KNOWLEDGE OF YOUR INTEREST IN THE PROCUREMENT OF BACK-TYPE WATCHES, CIRCUMVENTED PROCUREMENT REGULATIONS BY NOT OBTAINING COMPETITION.

THE RECORD SHOWS YOU WERE AFFORDED AMPLE TIME TO SUBMIT YOUR PRODUCT FOR QUALIFICATION TESTING AND POSSIBLE INCLUSION ON THE QUALIFIED PRODUCTS LIST. HOWEVER, YOU DID NOT SUBMIT YOUR PRODUCT UNTIL FEBRUARY 13, 1964, A LAPSE OF 14 MONTHS FROM THE DATE APPLICATIONS WERE ORIGINALLY REQUESTED. THE PRODUCT YOU SUBMITTED WAS REJECTED ON MARCH 11, 1964, FOR THE REASON THAT IT FAILED THE SHOCK TEST PERFORMANCE PRESCRIBED IN PARAGRAPH 4.8.9 OF SPECIFICATION MIL-W 3818B IN THAT OVER A PERIOD OF 20 HOURS THE WATCH GAINED 1 HOUR AND 22 MINUTES.

THIS FAILURE WAS CONSIDERED A SUFFICIENT CAUSE TO REJECT YOUR PRODUCT AS NOT QUALIFYING FOR INCLUSION ON THE QUALIFIED PRODUCTS LIST. SINCE ONLY ONE OF THREE OTHER SOURCES WHICH SUBMITTED THEIR PRODUCT FOR QUALIFICATION TESTING SUBMITTED A PRODUCT WHICH PASSED ALL THE REQUIREMENTS OF MIL-W-3818B AND WAS APPROVED FOR INCLUSION ON THE QUALIFIED PRODUCTS LIST, THE DETERMINATION BY THE CONTRACTING OFFICER THAT IT WAS IMPRACTICABLE TO OBTAIN COMPETITION, AND THAT A CONTRACT SHOULD BE NEGOTIATED WITH BENRUS, APPEARS TO HAVE BEEN PROPER.

YOU FURTHER ALLEGE THAT THE PROPOSED PROCUREMENT SHOULD BE CANCELLED AND THAT THE GOVERNMENT SHOULD PROCEED ON AN ADVERTISED PROCUREMENT TO ASSURE ADEQUATE COMPETITION.

AS INDICATED ABOVE, COMPETITION COULD NOT BE ATTAINED BECAUSE ONLY ONE SOURCE WAS ON THE QUALIFIED PRODUCTS LIST AT THE TIME OF THE INITIATION OF THE PROCUREMENT ACTION, AND SO FAR AS WE ARE ADVISED NO OTHER PRODUCT HAS SINCE BEEN QUALIFIED. IN OUR DECISION OF AUGUST 9, 1961, 41 COMP. GEN. 93, IT WAS HELD THAT WHERE THERE IS ONLY A SINGLE SOURCE LISTED ON THE QUALIFIED PRODUCTS LIST, THE PROPER METHOD OF PROCUREMENT IS NEGOTIATION IN LIEU OF FORMAL ADVERTISING. WE SEE NO VALID BASIS UPON WHICH A DIFFERENT CONCLUSION MAY BE REACHED IN THE INSTANT CASE.

IN ADDITION, YOU ALLEGE THAT THE GUARANTEE PROVISION OF PARAGRAPH 3.21 OF MIL-W-38188 IS UNREASONABLE IN THAT IT REQUIRES THE CONTRACTOR TO BE LIABLE FOR THE REPAIR OF WATCHES THAT FAIL TO MEET ALL SPECIFICATIONS FOR A PERIOD OF TWO YEARS, AFTER ACCEPTANCE BY THE GOVERNMENT, WITHOUT ANY LIMITATION OF REPAIR RESPONSIBILITY WHATSOEVER.

SINCE THE THREE SOURCES THAT SUBMITTED THEIR PRODUCTS FOR TESTING DID NOT TAKE ANY EXCEPTION, OR REQUIRE INTERPRETATION AS TO THE GUARANTEE PROVISION IN THE SPECIFICATION, IT APPEARS THAT THOSE FIRMS WERE READY TO MEET SUCH PROVISION AND THAT THE PROVISION WAS CONSIDERED REASONABLE. ANY EVENT IT DOES NOT APPEAR THAT THE GUARANTEE PROVISION IS GERMANE TO YOUR PROTEST OR TO YOUR FAILURE TO HAVE A WATCH APPROVED FOR INCLUSION ON THE LIST.

AS TO THE ALLEGATION THAT BENRUS WATCH COMPANY IS NOT A MANUFACTURER OF WATCHES BUT ONLY IMPORTS CASES AND SELLS WATCH MOVEMENTS FROM FOREIGN SOURCES, WE ARE ADVISED THAT BENRUS POSSESSES MANUFACTURING FACILITIES IN THE UNITED STATES AND SWITZERLAND WHICH ARE UTILIZED IN THE PRODUCTION AND ASSEMBLY OF WATCHES AND, THEREFORE, QUALIFIES AS A MANUFACTURER UNDER ASPR 12-603.1.

THE BENRUS PROPOSAL SHOWS THAT IT IMPORTS THE MOVEMENT AND DIAL SETTING, DIAL STEM AND SPRING BARS, AND THAT THE CASE, CROWN, ATTACHMENTS, PACKING MATERIAL AND JEWEL BEARINGS (TURTLE MOUNTAIN ORDNANCE PLANT) ARE ALL DOMESTICALLY PRODUCED. ITS COST DATA INDICATES THAT THE COST OF THE DOMESTIC COMPONENTS IS CONSIDERABLY IN EXCESS OF 50 PERCENT OF THE COST OF ALL COMPONENTS, AND THEREFORE THE ITEM MUST BE CONSIDERED A DOMESTIC SOURCE AND PRODUCT UNDER ASPR 6-101 (D).

IN THE CIRCUMSTANCES WE FIND NO VALID BASIS FOR YOUR PROTEST, AND IT IS THEREFORE DENIED


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IMG_9863.JPG (131345 bytes)

ROCK OPENING THE CASE
BY REMOVING THE CRYSTAL

IMG_9885.JPG (108776 bytes)

PULLING THE THREE STAR CROWN LOOSE
SO THE MOVEMENT CAN BE LIFTED OUT


IMG_9864.JPG (132299 bytes)

MAIN PARTS ARRANGED

IMG_9889.JPG (108184 bytes)

IS THIS CLEAN OR WHAT


IMG_9876.JPG (147084 bytes)

NOTE THERE IS NO PARTS
NO BEZEL
AND
TWO LEDGES
ONE FOR MOVEMENT
THE OTHER CRYSTAL

IMG_9872.JPG (87099 bytes)

DIAL
MARKERS
WRITING
STARS
HANDS
MINTY MINTY MINTY

NOTE ORANGE RADIUM

IMG_9867.JPG (138187 bytes)

THIS BENRUS
FE 235
MOVEMENT
BASE IS THE
ETA 2451
[1955 - 1965]

IMG_9868.JPG (145840 bytes)

GILT IN TWO COLORS
ROSE AND PINK GOLD

FE 235

 

Features
automatic
sweep second

Data
25 Jewels
f = 18000 A/h
power reserve 42h

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CONDITION
-ORIGINAL CONDITION 90% NEAR MINT -
WATCH SETS & KEEPS TIME

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