1175 Buford Highway. Suite 120
Suwanee, Georgia. 30024
www.goldsmithworks.com
770.831.1257 - 1.800.438.6894

Date/Report Number …..09-29-015-982 RK Item:  GREATGRANDDADDY BENRUS SINGLE CASE BLACK/SILVER PATTERN DIAL AWESOME johnsjo.0362 (46)
 

 

IMG_5575.JPG (108981 bytes)

 

 

Genuine
GOLD FILLED
Restored - Serviced

1955
BENRUS
THE
GREAT GRAND DADDY
TO THE
THREE STAR
MANUAL WIND
PROTOTYPE
SUBMITTED TO US MILITARY
FOR
JUNGLE WARFARE CONTRACT

32 X 40  MM
W/O
CROWN

WITH


BENRUS
(ETA 1256-47BF)
17J
SELF WINDING

(UTILIZED IN THE Girard-Perregaux)

 

INSURED VALUE:  375.00
[THE GOLD WWII BONKLIP SEPERATE 100.00 APPRAISAL VALUE ]



Reports are supplied at the request of the customer and it is for the customer's exclusive use. Reports express an opinion of the time of the examination of the jewelry. This report is for customers use only for the following two purposes, indicating estimated retail replacement value to obtain insurance coverage, or for the purpose of providing geological information. GoldSmith Works does not guarantee that the appraisal valuation will result in a sale at the price. Estimated retail replacement value is arrived after analyses of what the approximate high retail cash asking price is for labor, materials, and design. These prices may be substantially higher than actual transaction or warranty with regards to any item described in the report, since jewelry grading is not an exact science, this  report represent the best opinion of the company. GoldSmith Works is in no case responsible for differences that occur by repeated grading by other experts in the field and/or use of other standards, norms, methods or criteria other than those used by GoldSmith Works. GoldSmith Works is expressly held harmless by customers including, but with out limitation for any claims or actions that may arise out of negligence in connection with the preparation of this laboratory report, or actions based upon the customer's use of the report. The information on the carat weight, clarity grade, color grade on the report is approximate due to the limitations in jewelry grading. The item was tested, graded, and examined under 10x magnification using the techniques and equipment available to GoldSmith Works, including fully corrected triplet loupe, binocular microscope, master color comparison guides, diamond color comparison tools, electronic carat balance, non-contact optical measuring device, and ancillary instruments necessary at the time of Examination.

 

 

 

 

 

 



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IMG_5510.JPG (110526 bytes)

Genuine
GOLD FILLED
Restored - Serviced

1955
BENRUS
THE
GREAT GRAND DADDY
TO THE
THREE STAR
MANUAL WIND
PROTOTYPE
SUBMITTED TO US MILITARY
FOR
JUNGLE WARFARE CONTRACT

32 X 40  MM
W/O
CROWN

WITH


BENRUS
(ETA 1256-47BF)
17J
SELF WINDING

(UTILIZED IN THE Girard-Perregaux)


IMG_5508.JPG (148310 bytes)

MANUAL WIND SELECTED FOR 
10,000 UNIT CONTRACT FOR MARINE CORP
SURVIVE JUNGLES OF VIETNAM FOR TWO YEARS WITH OUT SERVICE


GOLD OVER STAINLESS
DEPLOYMENT BUCKLE
THIS IS A RARE DESIGN VINTAGE

 

IMG_5504.JPG (170862 bytes)

Founded in New York City in 1921, Benrus Watch Company was an American company created by three Romanian immigrant brothers. "BENRUS" was a combination of one of the brothers first and last names: BEN"jamin laz"RUS". by 1923, the Lazarus brothers acquired the trademark Benrus from the Swiss federal office for intellectual property. Originally the company watch headquarters were located in the Hippodrome building on 44th street in Manhattan were watches were "put together" and the bulk of the actual movement manufacturing in a Benrus factory in la Choux de Fond, Switzerland.

Due to the fact that all Swiss watches and parts were controlled by Swiss laws and cartels or combined companies, parts makers provided Benrus with parts and, in some circumstances ebauche - which they then assembled or upgraded. to overcome this fact and the fact that swiss parts and assembled watches were being penalized through US Customs duties, Benrus would found a factory in Waterbury CT where they made the cases for Benrus watches and then in late 1950 to early 1960, Benrus opened factories in France, St. Thomas and the Virgin Islands.

NOTE: During the Vietnam War, Benrus won a military Contract over Bulova and the rest of the US companies. For part of this contract, Benrus would buy Japanese Seiko Movements...

Production steadily expanded throughout the 1940's with a boost during WWII when Benrus manufactured watches for the various servicemen and woman who served as well as nurses and other professions. Like most other watch makers, timing devices for use in bombs and weapons were also produced.

By the 1950's, Benrus designers went to work fashioning top grade,luxurious watches in Gold and with Diamonds. Due to their strong relationship with the Swiss cartel, and their market share after the war, Benrus was able to invest in the latest high quality Swiss and German watch movements and ebauche movements.

Designs from 1947 to 1959 were the best ever completed by Benrus and Benrus watches from these same years are the most sought after by Collectors.

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IMG_5509.JPG (158252 bytes)

NOTE THE SEAL AROUND CRYSTAL

THIS SINGLE CASE LUGGED BEZEL
TWO PIECE CROWN STEM
THE SINGLE CASE W/BEZEL-LUGS SYS 2

THE BENRUS  SINGLE PIE PAN CASE WITH LUG/BEZEL HOLD DOWN SYSTEM WAS CREATED TO  COMPETE WITH THE BULOVA AND OTHERS FOR VIETNAM MILITARY CONTRCTS.,

BUILT AROUND A SOLID STEEL SINGLE CASE WITH BEZEL SYSTEM 2, WHICH MEANT THE BEZEL AND CASE FIT OVER THE "PAN" MOVEMENT  CASE [OUT CLASSING BULOVA'S  SCREW BACK ].

IMG_5505.JPG (144291 bytes)

A NEAR IDENTICAL CASE BASED ON THIS ONE WITH LUGS ON THE STEEL CASE, NO BEZEL, A CRYSTAL AND THEN A CRYSTAL LOCKING BEZEL CAME NEXT AND IT WAS THE WINNER. NOT ONLY DID BENRUS RECEIVE THE FIRST ORDER BUT ALL WATCHES FOR MILITARY USE WOULD HAVE THE SAME CASE THROUGOUT THE VIETNAM WAR-INCL: 20 OTHER COMPANIES.

 YET, WHAT NO ONE REALIZED AT THAT VERY    TIME, SPECIFICALLY, BENRUS GROSSED 300.000 FOR 10,400 WATCHES WHILE    BULOVA PROTESTED AND LOST...

IMG_5506.JPG (164515 bytes)

BEFORE SERVICE
BM 14 17 JEWEL

 
IMG_5507.JPG (153729 bytes)

THE PURE  SINGLE CASE BENRUS SYSTEM DATES FROM 1959 THROUGH 1965- THOUGH  IT'S DESIGN  WOULD CONTINUE UNTIL 1971!.    THE SINGLE CASED BENRUS HAD A ONE PIECE CASE, A DROP IN MOVEMENT WITH SPLIT STEM & SEALED LONG STEM TUBE CROWN AND WAS SEALED BY THE CRYSTAL ALONE.

IMG_5598.JPG (155663 bytes)

[YES, IT WAS THE WYLER SYSTEM HIJACKED BY BENRUS!]

BENRUS DESIGNED THIS SYSTEM BY COPYING THE WYLER SINGLE CASE SYSTEM WITH OUT THE WYLER OUTER BEZEL. THOUGH MANY OTHER     MANUFACTURERS HAD PRODUCED SINGLE CASE DESIGNS, THE REASON WHY BENRUS CREATED THIS SYSTEM WAS THE 1960 RUMERS OF LARGE US GOVERNMENT WATCH CONTRACTS FOR THE UPCOMING VIETNAM WAR. WHEN THE US GOVERMENT RELEASED SPECIFICATIONS IN 1961 BENRUS HAD ALREADY RELEASED A WATCH TO THE PUBLIC WITH HALF THE SPECS.


MOVEMENIMG_5596.JPG (197085 bytes)T RING
CRYSTAL
THEN BEZEL LOCKS IT ALLIMG_5590.JPG (114796 bytes)

 

IMG_5594.JPG (160944 bytes)

 

IMG_5592.JPG (140491 bytes)

 

 



A 1950 WATERLESS  4 JAR CLEANING SYSTEM W/HEATDRY
2  ULTRASONIC 4 STAGEIMG_5589.JPG (102845 bytes) CLE

GOLD WWII BONKLIP

 

IMG_5588.JPG (99567 bytes)

 

IMG_5584.JPG (144899 bytes)

THE FOLLOWING IS THE US GOVERNMENT REPLY TO BULOVA. THIS WILL BE PART OF APPRAISAL --ALLOW SEVERAL WEEKS FOR LINK-- IIMG_5574.JPG (99904 bytes)T HAS THE IMPORTANT INFORMATION AS TO THIS VERY BENRUS.IMG_5582.JPG (140883 bytes)

 

IMG_5580.JPG (89065 bytes)

 

 

IMG_5573.JPG (97430 bytes)
CRYSTAL IS ORIGINAL IT HAS SOME MARS
WE HAVE NEWCOMING IN

IMG_5579.JPG (162029 bytes)


BONKLIP IN GOLD FILL

IMG_5578.JPG (129996 bytes)

 

 

IMG_5577.JPG (136041 bytes)

IMG_5576.JPG (121624 bytes)

 

IMG_5575.JPG (108981 bytes)

 

RIGINAL JB BOX WITH GOLD AND BLACK PANELS

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THE FOLLOWING IS THE US GOVERNME NT REPLY TO BULOVA. THIS WILL BE PART OF APPRAISAL --ALLOW SEVERAL WEEKS FOR LINK-- IT HAS THE IMPORTANT INFORMATION AS TO THIS VERY BENRUS.
B-153564, MAY 4, 1964
TO BULOVA WATCH COMPANY, INC.:

 

FURTHER REFERENCE IS MADE TO YOUR LETTER OF FEBRUARY 20, 1964, PROTESTING THE AWARD OF A CONTRACT TO BENRUS WATCH COMPANY UNDER REQUEST FOR PROPOSAL NO. AMC/A/36-038-64-490/NS), DATED FEBRUARY 7, 1964. THE RECORD SHOWS THAT IT WAS DETERMINED BY REPRESENTATIVES OF THE AIR FORCE, NAVY AND ARMY, THAT SPECIFICATION MIL-W-3818A, DATED MARCH 12, 1956, REQUIRED REVISION TO ACCOMPLISH THE FOLLOWING RESULTS:

A. REDUCE THE VARIETY OF GRADES AND TYPES OF WATCHES.
B. ASSURE CONSISTENT QUALITY OF ITEMS.
C. ELIMINATE TESTING REQUIREMENTS OF ONE YEAR AND SUBSTITUTE IN LIEU THEREOF A GUARANTEE PROVISION.
D. INCORPORATE A NEW CASE DESIGN.

ACCORDINGLY, THE SPECIFICATION WAS FORMALLY REVISED ON OCTOBER 17, 1962, AND IS IDENTIFIED AS MIL-W-3818B.

SUBSEQUENT TO THE APPROVAL OF SPECIFICATION MIL-W-3818B, ALL SOURCES ON THE PREVIOUS QUALIFIED PRODUCTS LIST, UNDER SPECIFICATION MIL-W 3818A, WERE INVITED BY LETTER DATED DECEMBER 6, 1962, TO MAKE APPLICATION FOR THE SUBMISSION OF THEIR PRODUCT OF FRANKFORD ARSENAL FOR QUALIFICATION TESTING. UPON RECEIPT AND APPROVAL OF THE APPLICATION AS REQUIRED BY PARAGRAPH 104 OF THE PAMPHLET ENTITLED “PROVISIONS GOVERNING QUALIFICATION,” SAMPLES WOULD BE AUTHORIZED TO BE SUBMITTED. THREE FIRMS SUBMITTED APPLICATIONS AND SAMPLES DURING 1963, NAMELY, BENRUS WATCH CO., INC., LONGINES-WITTNAUER WATCH CO., AND MATBEY-TISSOT WATCH CO., INC.

HOWEVER, BENRUS WATCH CO., INC., WAS THE ONLY SOURCE THAT SUCCESSFULLY MET THE REQUIREMENTS FOR APPROVAL. THEREFORE, THAT FIRM WAS FORMALLY NOTIFIED ON SEPTEMBER 16, 1963, THAT THE SAMPLES SUBMITTED WERE APPROVED AND THAT ITS PRODUCT WAS LISTED ON THE QUALIFIED PRODUCTS LIST FOR SPECIFICATION MIL-F-3818B. THE OTHER TWO SOURCES WERE NOTIFIED BY LETTER OF NOVEMBER 21, 1963, THAT THEIR SAMPLES DID NOT MEET MINIMUM SPECIFICATION REQUIREMENTS.

ON THE BASIS OF MILITARY INTERDEPARTMENTAL PURCHASE REQUESTS FROM THE MARINE CORPS FOR A TOTAL OF 10,849 WATCHES, THE CONTRACTING OFFICER EXECUTED A DETERMINATION AND FINDINGS DATED FEBRUARY 2, 1964, AUTHORIZING NEGOTIATION UNDER THE PROVISIONS OF 10 U.S.C. 2304/A) (10) AND ASPR 3.210.2 PROMISED ON THE CIRCUMSTANCES REPORTED AS FOLLOWS:

“A. THIS WATCH IS A QUALIFIED PRODUCT AND THE TIME REQUIRED FOR TESTING WOULD UNDULY DELAY DELIVERIES.

“B. THE INTEREST OF THE GOVERNMENT REQUIRES ASSURANCE PRIOR TO AWARD THAT THE PRODUCT IS SATISFACTORY FOR ITS INTENDED USE AND NO OTHER MEANS OF QUALITY ASSURANCE IS AVAILABLE.

“C. AMPLE SOLICITATION AND OPPORTUNITY WAS AFFORDED THE CLOCK AND WATCH INDUSTRIES, RESULTING IN ONLY ONE QUALIFIED PRODUCT, NAMELY, BENRUS WATCH CO.’

THE REQUEST FOR PROPOSAL WAS ISSUED ON FEBRUARY 7, 1964, WITH A CLOSING DATE OF FEBRUARY 24, 1964, TO BENRUS WATCH COMPANY, AS A SOLE SOURCE PREMISED ON THE FACTS SHOWN ABOVE. BENRUS QUOTED A UNIT PRICE OF $28.28 EACH FOR A QUANTITY OF 10,849 WRIST WATCHES OR A TOTAL COST OF $306,809.72. ON FEBRUARY 20, 1964, AN AMENDMENT WAS ISSUED EXTENDING THE CLOSING DATE TO FEBRUARY 27, 1964. THE PROCUREMENT ACTION WAS SYNOPSIZES, FOR SUBCONTRACTING ONLY, IN THE COMMERCE BUSINESS DAILY DATED FEBRUARY 17, 1964. AT YOUR REQUEST, YOU WERE FURNISHED A COPY OF THE REQUEST FOR PROPOSAL ON FEBRUARY 13, 1964.

YOU ALLEGE, IN EFFECT, THAT FRANKFORD ARSENAL IS ATTEMPTING TO CIRCUMVENT CURRENT REGULATIONS IN THE AREA OF COMPETITION AND METHOD OF PROCUREMENT AND HAS FAILED TO CLARIFY AMBIGUITIES IN THE SPECIFICATION, PARTICULARLY WITH REFERENCE TO THE GUARANTEE PROVISION AS SET FORTH IN PARAGRAPH 3.21 OF SPECIFICATION MIL-W-3818B, DATED OCTOBER 17, 1962.

YOU ALLEGE SPECIFICALLY THAT FRANKFORD ARSENAL, WITH KNOWLEDGE OF YOUR INTEREST IN THE PROCUREMENT OF BACK-TYPE WATCHES, CIRCUMVENTED PROCUREMENT REGULATIONS BY NOT OBTAINING COMPETITION.

THE RECORD SHOWS YOU WERE AFFORDED AMPLE TIME TO SUBMIT YOUR PRODUCT FOR QUALIFICATION TESTING AND POSSIBLE INCLUSION ON THE QUALIFIED PRODUCTS LIST. HOWEVER, YOU DID NOT SUBMIT YOUR PRODUCT UNTIL FEBRUARY 13, 1964, A LAPSE OF 14 MONTHS FROM THE DATE APPLICATIONS WERE ORIGINALLY REQUESTED. THE PRODUCT YOU SUBMITTED WAS REJECTED ON MARCH 11, 1964, FOR THE REASON THAT IT FAILED THE SHOCK TEST PERFORMANCE PRESCRIBED IN PARAGRAPH 4.8.9 OF SPECIFICATION MIL-W 3818B IN THAT OVER A PERIOD OF 20 HOURS THE WATCH GAINED 1 HOUR AND 22 MINUTES.

THIS FAILURE WAS CONSIDERED A SUFFICIENT CAUSE TO REJECT YOUR PRODUCT AS NOT QUALIFYING FOR INCLUSION ON THE QUALIFIED PRODUCTS LIST. SINCE ONLY ONE OF THREE OTHER SOURCES WHICH SUBMITTED THEIR PRODUCT FOR QUALIFICATION TESTING SUBMITTED A PRODUCT WHICH PASSED ALL THE REQUIREMENTS OF MIL-W-3818B AND WAS APPROVED FOR INCLUSION ON THE QUALIFIED PRODUCTS LIST, THE DETERMINATION BY THE CONTRACTING OFFICER THAT IT WAS IMPRACTICABLE TO OBTAIN COMPETITION, AND THAT A CONTRACT SHOULD BE NEGOTIATED WITH BENRUS, APPEARS TO HAVE BEEN PROPER.

YOU FURTHER ALLEGE THAT THE PROPOSED PROCUREMENT SHOULD BE CANCELLED AND THAT THE GOVERNMENT SHOULD PROCEED ON AN ADVERTISED PROCUREMENT TO ASSURE ADEQUATE COMPETITION.

AS INDICATED ABOVE, COMPETITION COULD NOT BE ATTAINED BECAUSE ONLY ONE SOURCE WAS ON THE QUALIFIED PRODUCTS LIST AT THE TIME OF THE INITIATION OF THE PROCUREMENT ACTION, AND SO FAR AS WE ARE ADVISED NO OTHER PRODUCT HAS SINCE BEEN QUALIFIED. IN OUR DECISION OF AUGUST 9, 1961, 41 COMP. GEN. 93, IT WAS HELD THAT WHERE THERE IS ONLY A SINGLE SOURCE LISTED ON THE QUALIFIED PRODUCTS LIST, THE PROPER METHOD OF PROCUREMENT IS NEGOTIATION IN LIEU OF FORMAL ADVERTISING. WE SEE NO VALID BASIS UPON WHICH A DIFFERENT CONCLUSION MAY BE REACHED IN THE INSTANT CASE.

IN ADDITION, YOU ALLEGE THAT THE GUARANTEE PROVISION OF PARAGRAPH 3.21 OF MIL-W-38188 IS UNREASONABLE IN THAT IT REQUIRES THE CONTRACTOR TO BE LIABLE FOR THE REPAIR OF WATCHES THAT FAIL TO MEET ALL SPECIFICATIONS FOR A PERIOD OF TWO YEARS, AFTER ACCEPTANCE BY THE GOVERNMENT, WITHOUT ANY LIMITATION OF REPAIR RESPONSIBILITY WHATSOEVER.

SINCE THE THREE SOURCES THAT SUBMITTED THEIR PRODUCTS FOR TESTING DID NOT TAKE ANY EXCEPTION, OR REQUIRE INTERPRETATION AS TO THE GUARANTEE PROVISION IN THE SPECIFICATION, IT APPEARS THAT THOSE FIRMS WERE READY TO MEET SUCH PROVISION AND THAT THE PROVISION WAS CONSIDERED REASONABLE. ANY EVENT IT DOES NOT APPEAR THAT THE GUARANTEE PROVISION IS GERMANE TO YOUR PROTEST OR TO YOUR FAILURE TO HAVE A WATCH APPROVED FOR INCLUSION ON THE LIST.

AS TO THE ALLEGATION THAT BENRUS WATCH COMPANY IS NOT A MANUFACTURER OF WATCHES BUT ONLY IMPORTS CASES AND SELLS WATCH MOVEMENTS FROM FOREIGN SOURCES, WE ARE ADVISED THAT BENRUS POSSESSES MANUFACTURING FACILITIES IN THE UNITED STATES AND SWITZERLAND WHICH ARE UTILIZED IN THE PRODUCTION AND ASSEMBLY OF WATCHES AND, THEREFORE, QUALIFIES AS A MANUFACTURER UNDER ASPR 12-603.1.

THE BENRUS PROPOSAL SHOWS THAT IT IMPORTS THE MOVEMENT AND DIAL SETTING, DIAL STEM AND SPRING BARS, AND THAT THE CASE, CROWN, ATTACHMENTS, PACKING MATERIAL AND JEWEL BEARINGS (TURTLE MOUNTAIN ORDNANCE PLANT) ARE ALL DOMESTICALLY PRODUCED. ITS COST DATA INDICATES THAT THE COST OF THE DOMESTIC COMPONENTS IS CONSIDERABLY IN EXCESS OF 50 PERCENT OF THE COST OF ALL COMPONENTS, AND THEREFORE THE ITEM MUST BE CONSIDERED A DOMESTIC SOURCE AND PRODUCT UNDER ASPR 6-101 (D).

IN THE CIRCUMSTANCES WE FIND NO VALID BASIS FOR YOUR PROTEST, AND IT IS THEREFORE DENIED