1175 Buford Highway. Suite 120
Suwanee, Georgia. 30024
www.goldsmithworks.com
770.831.1257 - 1.800.438.6894

Date/Report Number …..070113.LWWBPW Item 1950 BENRUS DIAMOND DIAL 14K YELLOW & WHITE GOLD SHOCK RESIST

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Description of item: VINTAGE 1950 BENRUS DIAMOND DIAL 14K YELLOW & WHITE GOLD SHOCK RESIST (APP: 13.5 GRAMS W/O MOVEMENT) $286.00 SCRAP PRICE 21 x 33 WITH SIGNED BENRUS SWISS MADE 17 JEWEL SHOCK RESIST SCREW BALANCE AX 11 CONDITION IS NEAR MINT.

.Estimated Retail Replacement Value $1095.00


Reports are supplied at the request of the customer and it is for the customer's exclusive use. Reports express an opinion of the time of the examination of the jewelry. This report is for customers use only for the following two purposes, indicating estimated retail replacement value to obtain insurance coverage, or for the purpose of providing geological information. goldsmith Works does not guarantee that the appraisal valuation will result in a sale at the price. Estimated retail replacement value is arrived after analyses of what the approximate high retail cash asking price is for labor, materials, and design. These prices may be substantially higher than actual transaction or warranty with regards to any item described in the report, since jewelry grading is not an exact science, this  report represent the best opinion of the company. GoldSmith Works is in no case responsible for differences that occur by repeated grading by other experts in the field and/or use of other standards, norms, methods or criteria other than those used by GoldSmith Works. GoldSmith Works is expressly held harmless by customers including, but with out limitation for any claims or actions that may arise out of negligence in connection with the preparation of this laboratory report, or actions based upon the customer's use of the report. The information on the carat weight, clarity grade, color grade on the report is approximate due to the limitations in jewelry grading. The item was tested, graded, and examined under 10x magnification using the techniques and equipment available to GoldSmith Works, including fully corrected triplet loupe, binocular microscope, master color comparison guides, diamond color comparison tools, electronic carat balance, non-contact optical measuring device, and ancillary instruments necessary at the time of Exam

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VINTAGE
1950
BENRUS
DIAMOND DIAL
14K YELLOW & WHITE GOLD
SHOCK RESIST

(APP: 13.5 GRAMS W/O MOVEMENT)
$286.00 SCRAP PRICE

21 x 33

WITH

SIGNED
BENRUS
SWISS MADE
17 JEWEL
SHOCK RESIST
SCREW BALANCE
AX 11

 

 

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ABOVE IS THE VERY WATCH OFFERED ON
THIS PAGE IN 2007
THE TOP END
3 DIAMOND, 14K, SHOCK ABSORBER, AX11
WAS
375.00
WHEN GOLD AVERAGED
500.00
A TROY  OUNCE
TODAY
3 DIAMOND, 14K, SHOCK ABSORBER, AX11
APP: 13.5 GRAMS 1459.00 OUNCE

Founded in New York City in 1921, Benrus Watch Company was an American company created by three Romanian immigrant brothers. "BENRUS" was a combination of one of the brothers first and last names: BEN"jamin laz"RUS". by 1923, the Lazarus brothers acquired the trademark Benrus from the Swiss federal office for intellectual property. Originally the company watch headquarters were located in the Hippodrome building on 44th street in Manhattan were watches were "put together" and the bulk of the actual movement manufacturing in a Benrus factory in la Choux de Fond, Switzerland.

Due to the fact that all Swiss watches and parts were controlled by Swiss laws and cartels or combined companies, parts makers provided Benrus with parts and, in some circumstances ebauche - which they then assembled or upgraded. to overcome this fact and the fact that swiss parts and assembled watches were being penalized through US Customs duties, Benrus would found a factory in Waterbury CT where they made the cases for Benrus watches and then in late 1950 to early 1960, Benrus opened factories in France, St. Thomas and the Virgin Islands.

NOTE: During the Vietnam War, Benrus won a military Contract over Bulova and the rest of the US companies. For part of this contract, Benrus would buy Japanese Seiko Movements...

Production steadily expanded throughout the 1940's with a boost during WWII when Benrus manufactured watches for the various servicemen and woman who served as well as nurses and other professions. Like most other watch makers, timing devices for use in bombs and weapons were also produced.

By the 1950's, Benrus designers went to work fashioning top grade,luxurious watches in Gold and with Diamonds. Due to their strong relationship with the Swiss cartel, and their market share after the war, Benrus was able to invest in the latest high quality Swiss and German watch movements and ebauche movements.

Designs from 1947 to 1959 were the best ever completed by Benrus and Benrus watches from these same years are the most sought after by Collectors.

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THIS
ALL ORIGINAL
BENRUS
SHOCK RESIST
IN
14 KARAT
YELLOW GOLD
WITH
14 KARAT
YELLOW GOLD HANDS
AND
THREE
14KARAT
WHITE GOLD
BEZEL SET DIAMONDS

WITH
8
14 KARAT
WHITE GOLD
MARKERS

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THE ORIGINAL DIAL
IS IN SUPER FINE CONDITION

IMG_7466.JPG (151655 bytes)

THOUGH THE ORIGINAL GLASS CRYSTAL
HAS A FEW MARS IT IS IN SUPER FINE CONDITION

IMG_7515.JPG (112437 bytes)

NOTE THE TWO MARS ON THE EDGE OF GLASS
HARD TO SEE UNLESS ENLARGED
AND HELD THIS WAY
BOTTOM LINE
ORIGINAL CRYSTAL IS WORTH 4X THE PLASTIC REPLACEMENTS
AND
LOOK FANTASTIC
AS WELL AS ADD WEIGHT AND FEEL AND LOOK

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THE    HEAVY SOLID 14 KT GOLD
CASE IS IN SUPER FINE CONDITION
(APP: 13.5 GRAMS W/O MOVEMENT)
$286.00 SCRAP PRICE

IMG_7517.JPG (119813 bytes)

THE    STRAP IS TOP GRADE
BLACK LEATHER WITH
DURACLAD
STAINLESS STEEL DEPLOYMENT

OTHER STRAPS ARE AVAILABLE
PLEASE CONTACT GSW FIRST

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BESIDES THE LEATHER STRAP
EVERYTHING IS ORIGINAL

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THIS CASE IS THICK
AND
SOLID 14K GOLD
14K = 58% PURE GOLD

IMG_7478.JPG (149673 bytes)

THE CRYSTAL IS ORIGINAL AND SUPER THICK
THAT IS WHY WE UTILIZED THE ORIGINAL
REPLACEMENTS ARE NO LONGER THE SAME

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CASE BACK IS SIGNED
BENRUS
14K GOLD

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SERIAL
922086

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AWESOME CASE
NO USE OF METAL BANDS
LUG INSETS ARE EXCELLENT

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A LOOKER
COLLECT IT
WEAR IT

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THE DEPLOYMENT WILL
KEEP THE STRAP LOOKING
LIKE NEW
AND
KEEP WEAR AT BUCKLE AREA TO NONE
STRAPS LAST 2 TO 4 X AS LONG

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THE DEPLOYMENT IS FANTASTIC

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ANOTHER LOOK-SEE

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STAINLESS STEEL
DURACLAD

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NOTE THE DEPLOYMENT

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GREAT FINISH

IMG_7507.JPG (95932 bytes)

GREAT FINISH

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NOTE THICK CURVED GLASS CRYSTAL

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WHITE GOLD BEZELS
AND
BEZEL TUBE SETTINGS

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CASE AND CASE BACK ARE
SOLID CONSTRUCTION

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APP: 13.5 GRAMS

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SIGNED BENRUS
NO METAL SUPPORTS ADDED FOR STRENGTH
JUST SOLID THICK WALLS OF 14K GOLD
AND
SUPPORTS

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NOTE THE DIAL WOULD BE MINT
IF NOT FOR TWO AREAS
THAT ARE UNDER THE CASE
WHEN ASSEMBLED

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THE LINES ARE PERFECT
DEMONSTRATING THAT THE CASE WAS ABSENT
OF WEAR OR DAMAGE

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HERE WE HAVE TWO BENRUS SWISS
AX 11 MOVEMENTS

ONE IS OVERHAULED AND IN THE WATCH

THE OTHER IS PLACED IN STORAGE IN CASE
WARRANTY WORK IS EVER REQUIRED

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BENRUS

AX 11
17 JEWEL
NICKEL GILT MOVEMENT
POWER RESERVE 36 H

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CONDITION
-FINE ORIGINAL CONDITION-
WATCH WINDS SETS & KEEPS TIME


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