..09-29-015-982 RK Item: TIMEX 1960'S BULLS EYE ARMALLOYchrisbout@hotmail.com
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Salesmen of U.S. Time Corp. use a surprising trick to sell the company's watches. They take the watches off their wrists and calmly throw them on customers' floors to show how shock resistant the watches are.
"The toughness comes partly from bearings of Armalloy, an extremely hard alloy that U.S. Time uses in place of jewels".
Says President Joakim Lehmkuhl:
"A jeweled watch can be a piece of junk just as a non-jeweled watch can. With the modern metal alloys available, the role of jewels is much overemphasized.
Last week U.S. Time, the world's biggest producer of watches, announced a new line of self-winding, Armalloy-bearing watches that can be thrown not only on floors but also against Swiss competition
With its new line, U.S. Time, which grossed about $60 million for the year ended April 30, 1955, will swell production to well over 4,000,000 wrist watches this year, including Timex and Ingersoll brands, Davy Crockett and Mickey Mouse watches, all Sears, Roebuck's Tower brand and all Girl/Boy Scout watches.
U.S. Time watches sell for $22.95 or under because, says Lehmkuhl:
"since there are more Chevies and Fords on the road than Cadillacs and Lincolns, the well-made, low-priced watch will be dominating the market for some years.*
99.9% MINT CONDITION
1960'S TIMEX BULLS EYE WITH
CASE, DIAL AND HANDS
ARE IN MINT CONDITION
NO VISUAL WEAR
CASE BEZEL EXCELLENT
ONLY ORIGINAL CASE BACK
HAS A FEW SCRATCHES
CASE BACK SIGNED:
DUST RESISTANT STAINLESS
CHROME PLATED BASE METAL BEZEL.
WE COULD BUFF OUT BUT THE TIME PIECE
IS SO AWESOME WE BELIEVE LEAVING
CASE BACK AS IS IMPROVES VALUE
THIS BULLS EYE IS HIGH ON
THE WATCH COLLECTORS LIST
EASY TO READ
EASY TO SEE ORIGINAL HANDS
THIS ALL ORIGINAL
TIMEX BULLS EYE
MINT CONDITION NON-FADED DIAL
WHITE & BLACK
HOUR MINUTE HANDS
AND RED SECONDS HAND.
THE ORIGINAL NEOPRENE FLEX BAND
LIKE THOSE FROM THE PERIOD
THE DIAL AND CASE ARE MINT
CASE AND BAND ARE AWESOME
NOTE CROWN HAS NO WEAR
LUGS ARE ALSO EXCELLENT
STRAP IS LIKE THE ORIGINAL
CASE BACK IS NEAR MINT CONDITION
SIGNED GREAT BRITAIN CASE
Salesmen of U.S. Time Corp. use a surprising trick to sell the company's
watches. They take the watches off their wrists and calmly throw them on customers' floors
to show how shock resistant the watches are.
"The toughness comes partly from bearings of Armalloy, an extremely hard alloy that U.S. Time uses in place of jewels, A jeweled watch can be a piece of junk just as a non-jeweled watch can. With the modern metal alloys available, the role of jewels is much overemphasized."
Says President Joakim Lehmkuhl: